Press Kit — Shadow OS | Personal Growth Through Real Choices

One-Liner (Copy-Pasteable)

Shadow OS is a personal growth app built around the decisions you actually make.

About Shadow OS

Shadow OS is a personal growth app built around the decisions you actually make. Ask one real question about a decision you're facing. Get a symbolic perspective through the Book of Changes—not a command. Save what you chose, and see the pattern behind your choices over time.

The app is built on the Book of Changes, also known as the I Ching — one of the world's oldest decision-making frameworks — combined with Carl Jung's psychological method. Jung studied the Book of Changes for more than thirty years and called it "a method of exploring the unconscious." Shadow OS makes that framework practical on your phone. No prior knowledge required.

Unlike astrology apps, AI chatbots, or coin-flip randomizers, Shadow OS doesn't tell you what you want to hear — and it doesn't tell you what to do. It gives your question one symbolic direction, then records how you respond. The signal is not the answer. Your pattern is.

Key Facts

Price

Free builds the record. Premium reveals the deeper read. $9.99/mo · $79.99/yr · $129 lifetime.

Platform

iOS & Android

Get the App

App Store Google Play

The Problem We're Solving

The average person makes 35,000 decisions a day. Most of them go fine. But the ones that matter most (career changes, relationships, money, identity) are the ones people get stuck on. They poll friends, overthink for weeks, or avoid the decision entirely. There's no shortage of information. There's a shortage of direction.

35,000

Decisions made per person, per day

Journal of Health Psychology, 2018

85%

Of business leaders report "decision distress"

Oracle, 2023 (14,000 respondents, 17 countries)

70%

Have abandoned a decision because the data was overwhelming

Oracle, 2023

32%

Of US adults couldn't make basic decisions post-pandemic

APA Stress in America, 2021

The Founder

Built by a founder who spent a decade in corporate finance before crossing into startups, where decisions move faster, cost more, and nobody has enough data. After years on both sides, they became obsessed with how ancient decision-making systems cut through what spreadsheets and gut instinct can't.

Shadow OS is a product of Phoenix & Aura LLC, based in Sheridan, Wyoming.

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For editorial use

Shadow OS is a personal growth app built around the decisions you actually make. It gives you a symbolic perspective through the Book of Changes before a choice, then helps you record your state, intention, action, and outcome. Over time, those real decisions can reveal patterns in how you choose and how you are changing. Shadow OS is free to download on iOS and Android. Learn more at shadowos.io.